Founder's Case Study

The Story: As a designer and entrepreneur, I created Crested Roots from the ground up to build a brand that celebrates a deep appreciation for nature and North Carolina. This venture involved every stage of brand creation: developing a comprehensive brand strategy, designing a memorable logo, creating a full line of original apparel, and building a fully-functional e-commerce website. The Advantage for My Clients: Owning and operating CrestedRoots.com has given me firsthand experience in e-commerce, SEO, and digital marketing. This allows me to better understand the challenges my clients face and to design solutions that are not only beautiful but are also built for business success.

The Goal

My goal was to build an e-commerce brand from the ground up, creating a platform centered around original design work for customers who, like me, appreciate nature and North Carolina. I wanted to transform a personal passion into a distinct and functional online brand.

The Process

As the founder, my process involved every stage of brand creation. This began with developing a nature-inspired brand identity and logo, using colors found in nature to connect with a Carolina-based audience. I designed a clean, minimalist e-commerce website for easy navigation and implemented SEO keywords and clear calls-to-action throughout the site to drive customer engagement and sales.

The Result

The result is CrestedRoots.com, a fully-functional e-commerce brand that successfully connects with its target audience through a strong, authentic brand atmosphere and a seamless shopping experience. Building my own brand has provided invaluable firsthand experience, allowing me to better understand my clients' challenges and deliver design solutions that are built for real-world business success.

Skills Demonstrated:

Brand Identity

Logo & Apparel Design

E-commerce Web Design

SEO & Business Management

You may also like