The Goal
To create a distinct online brand and e-commerce platform for customers who appreciate nature and North Carolina, centered around original design work.
The Process
Targeted a key demographic (ages 25-40) by choosing a clean, minimalist website design for easy navigation.
Developed a nature-inspired brand identity, using colors found in nature and cleverly combining the roots of a tree into the "Crested Roots" name and logo.
Utilized "Carolina Blue" within the color palette to create a strong and immediate connection with the North Carolina-based audience.
Implemented SEO keywords and clear calls-to-action throughout the site to drive customer engagement and sales.
The Result
The result is a fully-functional e-commerce website, CrestedRoots.com, that successfully connects with its target audience through a strong brand atmosphere and a seamless shopping experience.
Services Provided:
Brand Identity
Logo Design
E-commerce Web Design
SEO Strategy
